Employee Engagement Activation in London.

Employee engagement activation in London.

Criteo partnered with iMP to deliver a one day employee engagement activation in London, designed to bring festive energy into the workplace and create a shared moment that felt fun, social and genuinely interactive. Using our promo van Lola as the centrepiece, we built a custom experience that combined interactive games, a bespoke Christmas design and seasonal treats served straight from the van.

Employee engagement brief.

Criteo wanted an employee engagement idea that felt different from the usual office Christmas activity. The aim was to boost morale, encourage people to mix across teams and create a talking point that staff would remember. It needed to be highly visual, easy to join and suitable for a busy workday schedule.

Employee engagement in London.

We transformed the rear third of Lola into a custom designed interactive Christmas present. It included a snowy floor, giant Christmas baubles and festive scents. The design was bold, Christmassy and instantly recognisable, turning the van into an eye catching focal point that drew employees over throughout the day. Visiting two major employee hubs in London in a single day, the activation was incredibly focussed and effective.

Interactive games.

At the heart of the activation was a live employee quiz with two big buzzer buttons. Employees took part in quick fire questions, hitting the buzzer to find out if the were right or wrong. The received a verbal ‘HO-HO-HO’ for correct answers and ‘NO-NO-NO’ for incorrect answers. The format was simple, fast and playful, which helped keep participation high and made it easy for colleagues to jump in between meetings.

Festive food & drink.

To add warmth and comfort to the experience, we served Baileys hot chocolate, hot chocolates, coffees and mince pies. This created a natural reason for staff to stop, chat and stay a little longer, turning the activation into a social hub rather than a quick pass through moment.

Key features.

• interactive games built for fast participation
• employee engagement focused format that encourages team mixing
• custom design and build to turn the promo van into a festive installation
• promo van (Lola) used as both a visual anchor and service point
• seasonal food and drink served on site to keep dwell time high

Results.

The activation created a lively focal point that pulled more than 150 employees out of the office routine and into a shared moment. The interactive game mechanic kept the energy high and the custom Christmas present design made the van feel like a purpose built experience rather than a standard vehicle setup. With festive treats served throughout the day, the event delivered a simple but effective mix of employee engagement, brand personality and office culture building.

Ready to create a product sampling experience people actually stop for?

If your goal is to put your product directly into people’s hands and spark genuine reactions on the street, iMP delivers sampling activations that feel natural, energetic and easy to join. We design and deliver everything needed to turn a simple taste into a high visibility city experience, from creative setup and staffing to vehicles, equipment and on the ground delivery.

If you are considering how product sampling can increase awareness, encourage trial or support online and retail sales, explore our Sampling Services to see how we approach live brand experiences.

Thinking about your next activation? Let’s start shaping it.