Branded Sampling Van & Food Truck Hire.
Meet ‘Lola’, our premium, fully brandable mobile sampling kitchen and experiential catering vehicle. Custom-built for nationwide roadshows, this low-loader sampling van combines commercial-grade refrigeration with massive serving hatches to deliver high-volume product sampling.
Mobile branded sampling van hire.
When you need to deliver high-volume food or drink product sampling, a standard promotional vehicle won’t cut it. Lola is our custom-built, low-loader experiential sampling van designed specifically to draw crowds, look incredible, and handle intense, fast-paced nationwide marketing campaigns.
From hot street food to chilled treats, our sampling van hire service provides the ultimate high-footfall brand experience.
- low floor layout: puts your brand ambassadors at eye level with consumers for natural, friendly engagement
- massive serving hatch: extra-wide side hatch opens up to serve thousands of samples an hour
- 100% brandable: a seamless, flat-panel exterior surface perfectly engineered for a premium, full-vehicle vinyl wrap
Food truck for high-volume sampling.
Lola isn’t just a pretty face, she’s a highly functional commercial kitchen space built to pass strict event health and safety guidelines.
- built-in power & utilities
- full internal 240v electrical main
- external 16amp or 32amp generator hookup options
- premium refrigeration
- under-counter fridge capacity
- perfect for dairy, meat, vegan alternatives and chilled drinks.
- flexible catering configuration
- wipe-clean stainless steel prep counters
- removable equipment space for microwaves, ovens or air fryers
- dry storage for extra stock, uniforms and campaign assets
Versatile food truck hire.
Our sampling vans are small enough to navigate busy city streets but big enough to hold thousands of chilled stock items. Perfect for high-volume, premium product sampling at festivals, city centres, sporting events, business parks and busy university campuses.
The vehicles feature massive on-board payload storage alongside twin extra-wide serving hatches. The internal catering spaces have a wide operating temperature range from deep commercial freezing to ambient storage. They’re built with durable stainless steel counters and last a lifetime when managed by our professional logistics team. Plus they’re easy to clean and are ideal for strict food hygiene applications (when used for hot or cold food preparation).
With an ultra-low floor layout, our sampling vans put brand ambassadors at eye-level so they don’t look down on consumers. From hot plant-based burgers to vegan cheese snacks, iced coffee samples to chilled yogurt pots, carbonated drinks to cooked sausages, we reckon we’ve sampled in excess of 11 million free and giveaway products to the general public in the last 15 years.
Choosing our sampling vans means choosing massive brand impact and operational efficiency. They maximise visual footprint while keeping logistics seamless, ensuring your product gets freshly prepared and directly into the hands of thousands of consumers in the shortest possible time.
Trusted by the UK’s leading brands & agencies.
We own Lola outright. There is no middleman, no sub-hire markup, and over the past 15 years, we’ve successfully sampled more than 11 million product samples nationwide. When you’re hiring a sampling van for your brand there shouldn’t be any hidden costs so we ensure there’s no unnecessary budget drains.
The full iMP managed experience.
- Full wrap print management: in-house production ensures your vinyl design fits Lola flawlessly
- Logistics & permissions: we handle council pitch bookings, RAMS, health & safety and route planning
- Elite staffing network: food-hygiene-certified brand ambassadors trained on your brand
- Event performance reports: tracking sample volumes, reach metrics and consumer engagement
One sampling van, multiple campaign formats.
- Hot food sampling: perfect for plant-based alternatives, hot street food and breakfast brands
- Chilled FMCG products: ideal for plant milks, cold brew coffee, yogurts and juices
- High-volume drinks: built to rapid-chill and distribute thousands of cans and bottles per day
- Non-food brands: seamlessly adapts for cosmetics testing, fragrance launches and retail pop-ups
Ready to hire our branded food truck for your next campaign?
Contact our vehicle team on 0113 243 8194 or drop your brief below for an itemised, transparent quote.
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Lola belongs entirely to iMP. We purchased her in April 2024 to operate exclusively as part of our full managed sampling and experiential services. Because we do not sub-hire from third parties, there are no middleman markups or awkward supply chains.
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Lola is built on an agile Peugeot Boxer low-loader chassis. Her approximate dimensions are 4,150mm in length, 2,184mm in width and she has an internal height of 2,682mm. She is large enough to carry massive stock loads but nimble enough to legally park in tight city centre pedestrian zones.
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For pre-packed ambient products in high-footfall city centres, a well-staffed iMP sampling team can distribute between 5000 and 15,000+ samples per day. For hot food or drinks that require active preparation inside our commercial-grade kitchen, throughput drops slightly but overall consumer dwell time and brand engagement are much higher.
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Yes. Lola is configured to meet commercial kitchen health and safety compliance standards. We manage all internal HACCP documentation, event risk assessments (RAMS), and ensure every brand ambassador working on your food campaign holds up-to-date food hygiene certifications.
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Yes absolutely. While Lola is fully equipped with refrigeration and catering utilities for food roadshows, her striking, flat exterior panels make her a flawless mobile billboard canvas. We routinely use her for high-impact cosmetics pop-ups, retail giveaways and fragrance launches. There’s also space in the rear of the loading and storage area for a pop up studio or selfie booth.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.