Ice Cream Cart Hire | Branded Sampling Trikes.
Make your summer campaign unmissable with a branded ice cream cart.
Ice cream trikes and product sampling carts.
Hire a fully branded ice cream cart or sampling trike for your summer campaign. We handle branding, permits, logistics and staff – you take the credit!
Summer dates fill fast. If you’re planning a June, July or August activation, get in touch now to secure your dates and lock in branding production time.
Ice cream trikes and product sampling carts.
Our ice cream cart hire and sampling trike service is built for brands that want to take their product directly to consumers in a way that stops people in their tracks. Compact, fully branded and totally mobile, our vintage-style carts bring charm and visibility to any location, from busy city centres to festivals and retail forecourts.
Each cart features a powerful 296-litre freezer, ideal for ice cream, chilled drinks, frozen desserts or any other product that needs to be kept cold. The retro design with white wall tyres, gloss black frame and leather saddle creates an instant moment of warmth and nostalgia that modern brand activations rarely achieve.
Sampling trikes & carts.
Our sampling trikes and carts are the perfect way to take your product directly to your audience. Compact, eye-catching, and fully mobile, they’re ideal for high-footfall areas like shopping centres, train stations, supermarkets, festivals, and city streets. Each trike or cart can be completely branded to reflect your campaign from full vinyl wraps to custom signage, parasols, and display baskets, turning your setup into a mobile billboard that attracts attention and drives engagement.
Classic touches like the leather saddle, leather handlebars and gloss black frame add a premium finish that elevates the look and feel of your activation. The traditional design not only stands out in modern settings but also creates a sense of warmth, familiarity and authenticity like we did for Hello Sunday.
Designed for both indoor and outdoor sampling activations, our trikes and carts are versatile enough for any location or season. Whether you’re handing out chilled drinks, snacks, or even ice cream, we’ll ensure your setup is practical, compliant, and on-brand. We handle every detail including sampling trike hire, branding, permits, storage, logistics, and staffing.
We’ve delivered successful trike and cart activations for major FMCG brands, helping them reach thousands of people through memorable, high-impact sampling experiences.
Why summer is the perfect time to sample.
Warm weather means people are outside, in a good mood and far more receptive to brands. An ice cream cart makes you the highlight of their day. Whether you’re launching a new product, driving trial at scale or building brand awareness at a festival, summer gives you a natural window that no other season can match.
What’s included?
Every ice cream cart and sampling trike hire includes:
- Full vinyl wrap branding in gloss or matte finish
- 296-litre freezer for ice cream, drinks or chilled samples
- Retro frame with leather saddle and white wall tyres
- Optional branded canvas parasol with wooden pole and dye-sub print finish
- Permit applications for city centres, stations and retail parks
- Delivery, collection and product storage
- Experienced, fully briefed sampling staff
- End-of-day reporting
Not just ice cream.
The cart is a canvas, not a category. Brands use ours to sample:
- Ice cream, lollies and frozen desserts
- Chilled drinks and smoothies
- Snack bars and confectionery
- Fragrance and beauty samples
- FMCG product launches
- Any ambient product handed directly to consumers
Where we can sample?
Our carts are compact enough to fit in a Transit van, which means they can reach locations larger vehicles simply can’t. Summer sampling locations include:
- Pedestrian areas and high streets in city centres
- Outdoor festivals and food events
- Supermarket forecourts and retail parks
- Shopping centre entrances and atriums
- Train and tube stations
- Theme parks
- Beach promenades and parks
- Outdoor markets and pop-up events
Sampling cart logistics.
We sort everything from start to finish, including:
- Wrapping and branding your ice cream cart
- Arranging all site permits
- Delivery and collection
- Product storage
- Staffing with experienced brand ambassadors
Whether you’re targeting shoppers outside supermarkets, commuters at transport hubs or visitors at festivals, our sampling carts offer a straightforward way to deliver experiences that engage, delight and convert.
Get in touch.
Ready to book your summer ice cream cart? Tell us your dates, location and product and we’ll come back with a tailored proposal.
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Yes. The frame stays black but the main body wraps in hi-def vinyl in gloss or matte. The parasol, display baskets and signage can all be branded too, turning the whole setup into a mobile billboard.
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Yes, the cart is customisable. The frame stays black but the main body can be wrapped in hi-def vinyl in either a matte or gloss finish.
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Yes of course. It doesn’t have to be ice cream. Or even a chilled or frozen product. It could be a fragrance sample, a snack bar or a new flavour of crisps.
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Yes, we can produce a fully branded sampling trike umbrella. Also known as a branded parasol, they have a beautiful, traditional wooden pole with a canvas dye-sub printed finish.
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We recommend at least 2–3 weeks ahead for summer activations. Branding production takes 1-2 weeks, and popular outdoor spots and festival dates go quickly. The earlier you contact us, the more flexibility you’ll have on dates and locations.
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Of course. The cart works perfectly for ambient products like snack bars, fragrance samples, drinks sachets, or anything else you’d hand directly to consumer.
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Absolutely. We run activations across the whole of the UK from London and Manchester to Edinburgh. iMP is based in Leeds and London but our fleet travels nationwide.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.