Hello Klean x JENKI Matcha Brand Experience.
A powerful and effective sampling collab between Hello Klean and Jenki Matcha.
Hello Klean x Jenki Matcha sampling collab.
The function of this brand experience was to position Hello Klean as a modern lifestyle brand beyond functional hard water care. So iMP delivered a high visibility co-branded brand experience in collaboration with JENKI Matcha.
Set in Bishops Square London, this experiential sampling campaign combined live matcha sampling with Hello Klean product gifting, creating a brand moment designed to engage a wellness driven urban audience.
The objective was clear. Drive awareness. Deliver qualified product sampling. Align Hello Klean with culture, community and premium wellness positioning.
JENKI Matcha x Hello Klean at Bishops Square.
When a brand collaboration is placed in the right cultural moment, it stops feeling like marketing and starts feeling like something people want to be part of. In the middle of Bishops Square, the matcha truck did exactly that. Office workers on lunch breaks, wellness led urban consumers and curious passers by were drawn in almost instantly. The queue formed quickly and then held steady, creating visible momentum that pulled more people towards the activation.
Positioned in a high footfall London location, the experience became part of the natural flow of the square. People slowed down, joined the line and began filming before they even reached the counter. Fresh matcha was poured to order while Hello Klean gift bags were handed over with intention. The pairing made sense. A functional wellness drink alongside a body wash designed for modern routines. There was no hard sell. The context did the work. Consumers understood why both brands belonged together in that moment.
What made this activation powerful was its atmosphere. The steady rhythm of drinks being served. The growing queue acting as social proof. The visible exchange of branded bags and cups moving through the crowd. Over five hours, hundreds of qualified consumers engaged with both brands in a way that felt elevated and culturally aligned.
The sampling opportunity.
Hello Klean wanted to shift perception. Rather than being seen solely as a solution to hard water, the brand aimed to become a lifestyle essential integrated into daily routines.
By collaborating with JENKI Matcha, a culturally relevant wellness brand with a strong urban following, the activation targeted:
- wellness minded consumers
- ingredient curious urban dwellers
- premium lifestyle audiences
- socially active community members
Commercial objectives included:
- distribute at least 400 Blank Space travel size body wash samples
- spark organic social content and word of mouth
- create strong visual brand presence in a high footfall London location
- drive association with modern lifestyle care
The collab kit.
The Matcha Truck brought both brands together through:
- fully branded matcha ice cream van experience
- live drink preparation and service
- premium Hello Klean gifting
- social first content capture
- influencer and community guest attendance
Consumers received a freshly prepared JENKI matcha alongside a Hello Klean gift bag containing:
- travel size Blank Space Anti KP Body Wash
- JENKI matcha cookie
- Hello Klean printed newspaper
This sensory pairing connected taste, touch and visual branding in one cohesive experience.
Location, location, location.
The activation took place on a sunny Saturday in June at Bishops Square in London. The location was carefully selected for its high urban footfall and its close proximity to Shoreditch and Liverpool Street, placing the brand directly in front of a young professional and wellness led audience that naturally aligns with both Hello Klean and JENKI Matcha.
Running from 12pm to 5pm, the activation delivered five continuous hours of public engagement, embedding the experience into the natural rhythm of the square and maintaining a steady flow of interaction throughout the afternoon.
What iMP did.
iMP managed full operational delivery including:
- ice cream van logistics and site management
- brand ambassador management
- gift bag distribution strategy
- on site stock control
- set up and de rig
- content capture coordination
Sampling was structured and intentional. The goal was to ensure products reached qualified and interested consumers rather than random passers by
Each matcha served became a brand touchpoint. Every drink handed over was paired with a Hello Klean gift bag, ensuring product trial was seamlessly integrated into the experience.
The brand ambassador team was briefed to deliver gifting warmly and confidently, reinforcing premium positioning at the moment of handover.
Hello Klean x Jenki results.
The activation successfully delivered against commercial and brand objectives.
- 400 plus Blank Space samples distributed
- high engagement across five continuous live hours
- strong organic social sharing driven by creator attendance
- clear lifestyle positioning shift for Hello Klean
- seamless cross brand alignment with JENKI Matcha
The collaboration created a natural bridge between wellness beverage culture and skincare ritual, reinforcing Hello Klean as part of a broader self care routine.
Send us your brief.
At iMP Experiential and Product Sampling, we design high impact, measurable brand activations that connect products with the right audiences in the right environments.
From co-branded collaborations to standalone sampling campaigns, we manage strategy, logistics, staffing and content capture from start to finish.
If you want your brand to move from awareness to action, we’re ready to build it.
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JENKI Matcha brought strong cultural relevance and an urban wellness audience that closely aligned with Hello Klean’s target consumer. By combining a premium drink experience with skincare sampling, the activation connected two complementary routines. Hydration and body care. The collaboration allowed Hello Klean to position itself beyond functional hard water care and firmly within a modern lifestyle context.
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Sampling was structured around participation. Gift bags were handed exclusively to consumers collecting a matcha, ensuring each product reached an engaged and relevant individual rather than being randomly distributed. The location, brand partnership and visible queue naturally filtered for wellness minded, ingredient aware urban consumers who were already aligned with the positioning of both brand
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The success came from context, cultural fit and simplicity. The high footfall London setting created visibility. The growing queues built social proof. The matcha truck delivered a sensory anchor. Together, these elements created strong engagement, organic social sharing and meaningful product trial. It was not just sampling. It was a coordinated brand moment designed to feel seamless and elevated.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
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