Sampling Maltesers ice cream bars.
iMP delivered a multi-city sampling campaign for Maltesers new ice cream bars. Using our thermally insulated branded sampling bins we handed 30,000 frozen products to consumers in the summer sunshine.
Ice cream sampling
We used our thermally insulated branded sampling bins to sample 30,000 frozen Maltesers ice cream bars to consumers. Using the correct permits and permissions we targeted shoppers in London, Leeds and Manchester. Branded t-shirts (supplied by us) and our professional, enthusiastic sampling staff delivered 3 days of high volume, high intensity frozen product sampling. Not only was the campaign highly visible but it tied in with the OOH media on billboards and digital screens across the locations.
Product sampling logistics
iMP managed all the logistics of the campaign. From the temperature controlled freezer van, food hygiene, permits, scheduling and staff we managed the campaign from end-to-end. Using our knowledge of the highest footfall locations in each city we distributed 15,000 in London in just over 4 hours. On the following days we distributed 7.5k in Leeds and 7.5k in Manchester. Response was huge and uptake was almost 100%.
Right time, right place
Knowing how consumers move, feel and act in response to sampling is crucial. From choosing the right time of day (no point sampling frozen foods at 7am) to the right time of the week or month, we know the optimum times for sampling. Whether it’s a new drink, new snack or a non-food product like perfume, calculating the right time to catch consumers at their peak uptake can be the difference between distributing 1000 or 10,000 samples. And this is what we do to help optimise every campaign. There is strategy behind what we do. And it works.
Sampling data
- London, Leeds, Manchester
- 8x hours/ 3x days
- 7x team per day
- 3x sampling bins
- 30,000+ consumer engagements
- 55,000+ consumer interactions
- 140,000+ estimated visibility
- 29,755 free giveaways
Get in touch
We can help advise and design a sampling campaign for your brand or client. We have more than 15 years expert knowledge in the delivery and execution of sampling campaigns. Get in touch.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.