Northern Rail Brand Activation.
Brand experience agency design, build and installation.
Brand activation for Northern Rail.
We designed, built, installed and ran an experiential brand activation for Northern Rail’s Traincation campaign. The campaign was targeted at shoppers on a busy Saturday in Leeds city centre.
Brand activation design & build
Working from a sketch and scamp by Northern Rail’s creative agency, we designed and built a mock ticket office. Using a lightweight frame clad in hi-resolution printed foamex we created a simple but effective branded asset. Easy to transport, easy to store and easy to set up this modular installation was positioned at the top of the escalators in Trinity Leeds.
Brand experience agency
As a brand experience agency we manage most elements of a brand activation. From advising on the initial concept to developing the idea into a practical, workable solution. With a small in-house team of creative and experienced people we’r bale to turn things around pretty quickly. From small installations to mid-size brand experiences we’re used to working with all kinds of budgets.
Booking event spaces
For this particular activation, Northern Rail wanted to deliver the activation at a busy Leeds city centre shopping mall. Knowing that Trinity Centre has a high weekend footfall we booked one of the most visible event spaces in the building. Situated at the top of the main escalators to the second floor, we carried out an overnight install to ensure the experience was ready to go when Trinity opened the next morning.
Event results
- Trinity Centre Leeds
- 1x day
- 11x live hours
- 4x team per day
- 900+ consumer engagements
- 1300+ consumer interactions
- 4500+ estimated visibility
- 900 free giveaways/ prizes
Get in touch
If you have an idea for a brand experience or activation, let us know. We can help you develop the idea further and bring it to life. Use the contact us page or drop us an email or call.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.