London fragrance sampling for Ralph Lauren.
We designed and delivered a targeted fragrance sampling activation in London for the launch of the new Ralph’s Club perfume.
Targeting high footfall shopping areas of central London we supported the national launch by distributing tens of thousands of small spritzer vials to commuters and shoppers over three days.
Fragrance sampling agency
We worked directly with L’Oreal to develop a campaign which fit around the timing of the product launch in areas of the capital in close proximity to shopping centres and retailers. Specialising in brand-to-hand and consumer facing sampling we knew which areas of London best suited the criteria for the target demographic, footfall and distribution. In addition to these broader locations we also visited exclusive, high-end hotels and members’ clubs where potential target demographic consumers could be reached.
Perfume sampling
Although the Ralph’s Club campaign centred around small samples distributed in high, but selective, volume this didn’t stop us from adding some theatre into the mix. Taking an experiential sampling approach allowed us to dress the teams in on-brand uniforms consisting of simple but visually impactful tuxedos, in line with the look and feel of the product especially against the backdrop of the Piccadilly lights.
Sampling in London
It can be a bit of a minefield but we have more than a decade of sampling in and around the capital. Some council boroughs require permits to distribute promotional material and samples, some don’t. Some require mandatory event spaces, some don’t. Fortunately we’ve complied the most up to date and comprehensive directory of where we can go and what we can do in London.
Campaign overview
- 3x days
- 17,000+ consumer engagements
- 15,000+ samples distributed
- 12x locations
- 6x brand ambassadors
- 1x event manager
Contact us
Get in touch using the form below and talk to us about creating a sampling campaign for your brand.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
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Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.