Beauty Brand Media House Tour: Clarins Sampling.
Executing a high-impact, deskside media house tour for luxury beauty giant Clarins.
Clarins deskside media house tour.
We transformed our vintage ice cream van into a fully wrapped, custom sampling vehicle to launch the new Clarins Lip Oil Balm. Managing the entire end-to-end activation, we navigated complex London logistics to secure reserved parking bays directly outside the UK’s premier media houses. By bringing the brand right to the doorstep of major publishing titles, editorial teams and media professionals were invited down for exclusive product samples and bespoke ice cream treats.
Beauty promo van.
This particular promo vehicle was perfect for this sampling activation. With a side serving hatch and full branding opportunities all round it had a high visual impact. As the sliding window is on the passenger side it allows the team to pull up kerbside. The van also has a deep chest freezer to store plenty of samples (ice cream tubs in this case). It also has rack space for product sample storage and a full height roof so team members can stand up inside.
Media house sampling.
Contacted in advance by Clarins, the promo van carried samples of the new Lip Balm Oil and limited edition tubs of ice cream to the media houses. We booked the parking spaces directly outside the media house locations enabling the team to have reserved parking. This meant quick, easy, direct access to the buildings and the media contacts. On average we stayed for about 90 minutes at each media house:
- Grazia Beauty Team
- Cosmopolitan Beauty Team
- Vogue Beauty Team
- Hello & Hello! Fashion Monthly Beauty Team
- Stylist Beauty Team
- Clarins Head Office
- Sunday Times Style Beauty Team
- Marie Claire Beauty Team
London promo vehicles.
London is a great place to use a promo vehicle. With high visibility and tens of thousands of commuters, workers and pedestrians on the streets every day it makes sense to use something mobile. Traditionally London can be a tricky place to navigate. But with some good solid planning (and use of reserved parking bays) it’s can be made pretty easy. There are plenty of sites in London where you can use a promo vehicle. They vary in size and cost but we have over 15 years of experience in researching and managing these sites.
Activation results.
- 4x live days
- 8x media houses
- London only
- driver and staff
- summer activation
- sub-£10k budget
Get in touch.
For all promotional vans and vehicles, get in touch.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
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Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.