Ice Cream Van for ‘Riri by Rihanna’.
We branded one of our ice cream vans in full RiRi by Rihanna livery for a London-based sampling campaign.
How We Helped Bring RiRi Crush to the Streets of London
Working directly with Rihanna‘s perfume marketing agency we wrapped one of our famous ice cream vans in full RiRi by Rihanna livery, ready for sampling.
Working our way around the centre of the capital during London Fashion Week we targeted high footfall and busy areas like Covent Garden, Trafalgar Square and Great Portland Street.
Distributing a free sample of RiRi by Rihanna to consumers, with extra special gifts for Rihanna mega-fans, our event staff encouraged shoppers to take selfies against the backdrop of the highly visible ice cream van and upload them to social media channels to increase awareness of the fragrance launch.
Tweeting our next location as we toured London, the sampling staff distributed more than 5000 samples and supporting pieces of collateral in just four days, driving product purchase in nearby stores.
Even Rihanna was impressed – she uploaded a photo to her Instagram profile which received more than 400,000 likes.
Need us to plan and manage your product sampling tour?
Contact us or call 0113 243 8194.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
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Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.