Experiential Marketing & Events Agency.
We create immersive experiential marketing campaigns and brand experiences that connect with audiences, drive engagement and deliver measurable results across the UK.
What is experiential marketing?
Experiential marketing is all about creating live, interactive moments that connect people with brands in memorable ways. Unlike traditional advertising, an experiential marketing agency or experiential events company like iMP delivers immersive campaigns that spark emotion and build lasting relationships.
As one of the UK’s leading experiential marketing companies, iMP bring creative concepts to life, from branded pop-ups and roadshows to large-scale events and exhibitions. As a specialist brand experience agency, we design activities that audiences don’t just see, but actively engage with. This approach drives awareness, loyalty and word-of-mouth, making experiential marketing one of today’s most effective tools.
Why choose iMP as your experiential marketing agency?
Choosing iMP means partnering with one of the UK’s most trusted experiential marketing companies. Based in London and Leeds, we run nationwide experiential events for brands of all sizes. As a full-service experiential agency, we combine creative strategy, bespoke design and smooth delivery to ensure campaigns stand out. Our in-house team of experts, designers and professional experiential staff bring brand ideas to life. iMP is the brand experience agency that helps businesses connect face-to-face with their audiences and achieve measurable results. Explore our full range of experiential marketing services below.
What makes a successful experiential event.
A successful experiential event blends immersive storytelling with flawless execution and genuine human interaction. At iMP, we create brand experiences that engage audiences on an emotional level, combining striking creative design with professional experiential staff who bring campaigns to life. From pop-ups in busy shopping centres to nationwide roadshows, we focus on making every detail count so your brand leaves a lasting impression.
Why iMP stands out as an experiential marketing company.
iMP is recognised as one of the UK’s leading experiential marketing companies, with teams in Leeds and London supporting campaigns nationwide. Unlike many agencies, we offer a complete in-house service that covers creative design, event production, logistics, promo vehicles and staffing. This approach gives us complete control over quality and consistency, ensuring every activation delivers maximum impact wherever it takes place. It also enables to make quick decisions, turn work around fast and be as flexible as possible.
Our approach: brand experiences that captivate.
At iMP, we follow a five-step experiential methodology:
- insight & strategy to align with brand objectives
- creative concept & design support from our in-house team
- production & logistics managed end-to-end
- delivery with expert experiential staff who embody the brand
- reporting to quantify reach and impact
This fully rounded process ensures your campaign isn’t just seen, it’s felt, remembered and shared. As a leading brand experience agency, we focus on immersive touchpoints that connect people and purpose.
How iMP delivers experiential campaigns nationwide.
With offices in London and Leeds, iMP has the capability to run campaigns across the UK. Our team coordinates everything from logistics and venue permissions to build management and staffing. Whether it’s a single pop-up in Manchester or a multi-city roadshow, we ensure the same level of creativity, precision and professionalism. That’s why we’re trusted as a reliable experiential events agency by some of the UK’s best-known brands.
Need help with your next experiential marketing campaign?
If you’re planning an activation and need a partner who understands how to deliver powerful brand experiences, talk to us. As a full-service experiential marketing agency, we provide the ideas, people and resources to make your campaign a success. Get in touch with our team and let us help you connect with your audience in a way they’ll remember.
Experiential events & marketing FAQs.
Answers to common questions about experiential events and brand experiences with iMP.
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Experiential marketing is a strategy that creates live, interactive experiences to engage audiences directly with a brand. Unlike traditional advertising, it focuses on immersive brand experiences that evoke emotion, encourage participation, and leave lasting impressions. As a leading experiential marketing agency, iMP designs campaigns that connect consumers to brands face-to-face, boosting awareness, loyalty, and engagement.
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The five dimensions of experiential marketing, often used by top experiential marketing companies, are:
- Sense – appealing to the senses through sight, sound, touch, taste, or smell.
- Feel – creating emotional connections with the audience.
- Think – engaging consumers intellectually with innovative concepts.
- Act – inspiring participation and interaction.
- Relate – building connections between the brand, the audience, and their community.
iMP incorporates all five dimensions to craft brand experiences that resonate and drive results.
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Creating a brand experience involves understanding your audience, defining campaign goals, and designing interactive activations that engage participants. At iMP, we combine creative concepts, skilled experiential staff, and professional production to bring these ideas to life. From pop-ups and roadshows to large-scale events, every element is crafted to deliver an unforgettable brand experience that connects consumers with your brand in meaningful ways.
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Not as much as you might think. We work with budgets, brands and products of all sizes. From just a couple of thousand pounds to a half-million pound nationwide roadshow we’ll help you create a campaign no matter the budget. Typical recent brand experiences range from small to medium scale, with the occasional large scale activation.
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We measure experiential results on a number of variable factors. Criteria like number of consumer engagements and number of shopper interactions. Data like how many products or vouchers/ coupons or samples distributed. Smaller details like customer comments. Digital analysis such as increase in website clicks, social media followers and the infamous ‘likes’. And of course the uplift in sales which usually takes place 3 months post activation.
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Yes we do. We can bring your brand activation to life with the help of our design and build team. From custom designs, 3D modelling and hand-made builds we can create brand experiences of all shapes and sizes. However brief your idea, we can help work it up into an immersive and engaging consumer brand experience.
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At iMP, we plan and deliver experiential campaigns nationwide, activating in major cities and hard-to-reach locations alike. We operate in major cities across the UK such as, Leeds, London, Birmingham, Manchester, Cardiff, Glasgow, Edinburgh and more.
Campaigns can run on high streets, in train stations, shopping centres, supermarkets, events, festivals, offices, and through branded vehicles like promo vans or ice cream carts.
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Yes. We manage the booking and management of experiential event spaces and promotional spaces. These types of experiential spaces are owned or managed by either city councils or private landlords. In both cases we have long term existing relationships with most event space stakeholders across the UK. This means we can get information fast, negotiate the best rates and book spaces quickly. We also do all the applications, health and safety, RAMS (Risk Assessments and Method Statements) and public liability insurances which are crucial for securing high-street spaces.
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CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.