Experiential & Product Sampling Agency
We make brands impossible to ignore.
Specialising in nationwide product sampling and creative experiential marketing campaigns, we design real-world activations that make your brand unforgettable.
Experiential Strategy & Campaign Execution
Translating ambitious
brand vision into high-ROI
consumer experiences.
iMP is a full-service experiential marketing and product sampling agency operating at the intersection of creative brand strategy and complex live-logistics. We partner directly with leading global brands and agencies to architect disruptive, sensory-driven activations that bridge the gap between physical retail footprint and digital engagement, delivering measurable commercial conversion across the UK.
Immersive Experiential Environments
We engineer large-scale, bespoke live productions, high-concept brand activations, and retail pop-up experiences. From initial spatial design and technical build to end-to-end event production, we transform premium consumer environments into interactive storytelling touchpoints for FMCG, lifestyle, and global technology sectors.
Strategic Product Sampling Operations
Data-led, high-volume mass and targeted trial campaigns engineered to accelerate retail velocity. We manage complex temperature-controlled logistics, council permitting, and asset deployment across high-footfall city centres, transit networks, and premium festival landscapes, maximising target audience exposure.
Bespoke Mobile Activation Fleets
Customised promotional vehicles transformed into high-impact, kinetic brand spaces. We project manage structural vehicle conversions, full premium vinyl wraps, and mobile asset deployments, including custom food trucks, sampling trikes, and experiential shipping containers, to anchor nationwide roadshows.
Premium Brand Ambassador Teams
Elitist representation that drives brand advocacy and data capture. Our nationwide roster consists of highly trained, customer-facing specialists selected to match your specific brand demographic, ensuring every consumer interaction is articulate, high-energy, and directly focused on commercial conversion.
Campaign Portfolio & Case Studies
Where ambitious brand strategy meets precision live execution.
iMP is a full-service experiential marketing and product sampling agency operating at the intersection of creative brand strategy and complex live-logistics. We partner directly with leading global brands and agencies to architect disruptive, sensory-driven activations that bridge the gap between physical retail footprint and digital engagement, delivering measurable commercial conversion across the UK.
Flo App: Immersive Spatial PR Stunt
We staged a bold guerrilla marketing activation across London’s highest-footfall zones, using striking pink-suited street teams and provocative headline newspapers to break down taboos around menstrual health. This drove direct user acquisition for the app’s anonymous community platform while generating organic social reach through unfiltered, headline-grabbing public engagement.
McVitie’s: High-Volume National FMCG Launch
We orchestrated a high-volume product sampling campaign across major UK transit hubs. Deploying specialised, temperature-controlled mobile infrastructure and a roster of highly articulate brand ambassadors, we accelerated immediate market penetration and boosted regional retail velocity.
The Tofoo Co: Nationwide Roadshow & Custom Fleet
We delivered a 12-week hot sampling tour across UK cities, major festivals and Tesco HQ, serving freshly cooked tofu straight from a fully-equipped branded kitchen van. This live, sensory-led approach drove tens of thousands of product trials and conversations, shifting category perceptions and reinforcing Tofoo’s position as a market leader.
Euthymol: Immersive Storefront Pop-Up
We designed and built a striking dental-themed activation for this 127-year-old heritage brand, centred on a hand-sculpted giant tooth entrance and an interactive photo booth. The experience blended nostalgic storytelling with contemporary design, driving strong footfall, social sharing and sample distribution among a core female audience.
Our Clients
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Years of Experiential Excellence
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Campaigns Successfully Delivered
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Product Samples Distributed
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Iconic Brands Supported
THE IMP ADVANTAGE
Strategic precision.
In-house infrastructure.
Zero outsourcing.
Many agencies operate simply as brokerages, booking temporary
staff and renting standard third-party hardware. We manage
campaigns differently, maintaining absolute control over the physical
execution parameters.
Wholly Owned Logistical Infrastructure
We do not rely on third-party fleet hire. iMP owns and manages a fully pre-fitted, customised promotional vehicle fleet, cold-chain temperature infrastructure, and physical asset storage facilities. This cuts procurement risk and ensures maximum operational safety.
Rigorous Permitting & Space Permitting Compliance
We handle the entire administrative path. From transport hub access and high-footfall city centers to supermarket concessions and councils across the UK, we secure the necessary operational safety permits, RAMS certificates, and environmental health clearances.
Wholly Owned Logistical Infrastructure
We treat sampling as a sales mechanism. By embedding high-precision digital data capture channels and tracking post-campaign sales velocity at the point of purchase, we deliver comprehensive ROI metrics that prove the commercial success of your live marketing investment.
CLIENT TESTIMONIALS
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director
Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager
ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager
Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director
Lee Kum Kee
Ready to make your brand unforgettable?
Whether you need to scale up a nationwide sampling roadshow, build a high-concept pop-up environment, or hire fully wrapped promotional vehicles, our strategy team is ready to map out your campaign.
Strategic Insights | iMP Blog
Our latest updates on experiential strategy and logistics.
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